DIFFERENCES ARE AND WILL CONTINUE TO BE EVER MORE SIGNIFICANT

We are a research company that helps Clients to EXPLORE (people and their needs), UNDERSTAND (brands and their communication) and MAKE OPTIMAL BUSINESS DECISIONS to let them develop differentiating offer of brands, products and services.

WHAT WE DO

All our research practice is human centred.
People in their various roles and contexts: as a consumer, client, user, shopper, or a target of marketing communication. We have standardised techniques and methodologies with own benchmark base in many of these areas. Each of these areas is developed systematically. We are happy to welcome new approaches created in collaboration with Clients.

AREAS

HUMAN

Exploratory, ethnographic, culture and social studies.

CONSUMER

U&A studies, Segmentations, Product tests, CX and UX, Packaging tests.

SHOPPER

Price and promo studies, Ethno Shopper, Store audits, Shopper Journeys and Decision making trees.

BRAND

Brand tracking, Brand concept tests - 4R, Product Concept Study - Conquest.

COMMUNICATION

Qualitative and quantitative tests of concepts and finished ads: Impact Test.

TECHNIQUES

We are a full-service research agency conducing quantitative, qualitative research projects and studies skilfully combining these methods if needed.

We also specialize in advanced analytical methods employing the latest tools and techniques.

Quantitative
studies

Online
CAWI, CASI

Offline
CATI, CAPI, TAPI, PAPI, Central Location Test, In store questionnaires and observation, Eye-tracking

Qualitative
studies

Online
IDI, Dyads, Triads, Online platforms and communities, UX, CX, Consumer Journey, Virtual Ethnography, Desk Research, Benchmarking

Offline
IDI, Dyads, Triads, FGI, mini FGI, Extended Groups, UX, CX, Consumer Journey, Shopper Safari, Ethnography, Mobile Eye-tracking

Advanced
analytics

Regression and statistical models, Econometric modelling, Conjoint and BPTO, TURF, Price simulators and portfolio optimizations

A powerful position on the research market in Poland. In TOP 10 of companies in the PTBRiO ranking (for 2019), by revenue from studies: CAWI, qualitative, FMCG, medicine and pharmacy. In the difficult year 2020 we were one of few research companies to have achieved nearly 15% growth of revenue.

OUR CLIENTS

MEDICINE, PHARMACEUTICAL
  • ADAMED
  • BAUSCH HEALTH
  • BIODERMA
  • GRUPA LUXMED
  • USP ZDROWIE
FINANCE AND INSURANCE
  • AION BANK
  • BNP BARIBAS
  • ING BANK
  • LINK 4
  • NEST BANK
  • PTR TFI
  • UNUM
FMCG
  • AMBRA
  • BRITISH AMERICAN TOBACCO
  • CARLSBERG
  • DOG CHOW
  • FREIBERGER
  • GLOBAL COSMED
  • GOODVALLEY
  • HENKELL & FREIXENET
  • INDYKPOL
  • JURAJSKA
  • KOMPANIA PIWOWARSKA
  • MISPOL
  • MONDELEZ
  • NESTLE
  • PAMAPOL
  • PEPSICO
  • PIĄTNICA
  • PROFI
  • RED BULL
  • STOCK
  • WINIARY
  • ZOO FACTORY
  • FRONERI
  • KAMIS
FOUNDATIONS AND ASSOCIATIONS
  • KULCZYK FOUNDATION
  • FUNDACJA NARODOWY BADMINTON
  • FUNDACJA IM.STEFANA BATOREGO
  • EUROPEAN COUNCIL ON FOREIGN RELATIONS
  • POLSKIE STOWARZYSZENIE ROWEROWE
MEDIA
  • EUROZET
  • TVP
  • AGORA
PUBLIC AND GOVERMENTAL INSTITUTIONS
  • INSYTUT ŁĄCZNOŚCI
  • POLSKI INSTYTUT SZTUKI FILMOWEJ
AUTOMOTIVE
  • TOYOTA
  • SKODA
  • LEXUS
  • SEAT
  • FORD
TELECOM
  • T-MOBILE
EQUIPMENT/ HOUSEHOLD APPLIANCES
  • KROSNO
  • AQUAPHOR
  • PHILIPS LIGHTING
  • SELENA
  • GRENTON
RETAIL
  • ALDI
  • LEROY MERLIN
SPORT, TOURISM, ENTERTAINMENT
  • KROSS
  • LEGIA WARSZAWA
  • STS ZAKŁADY BUKMACHERSKIE
  • TOTALIZATOR SPORTOWY
STRATEGY, ADVERTISING, CONSULTING
  • ATKEARNEY
  • BRAINBOX
  • CPC BRAND CONSULTANTS
  • DELOITTE
  • GROUP ONE
  • INKLING LONDON
  • MARKETING PARTNERS
  • MTM
  • ONE11
  • OSKAR WEGNER
  • OXFORD LEADERSHIP
  • PEEK
  • PREPARE
  • PWC
  • THE FAMEWORKS
  • THE HEART
  • THE NURSERY
  • THE&PARTNERSHIP
  • UPSIDE
  • WALK
  • 8TH-DAYS
OTHER
  • POLENERGIA
Difference is not just a professional research agency, they are also a trusted strategic partner aware that research is a mean to achieve a goal, not the goal itself. Co-operation with Difference guarantees right choice of methodology, optimum use of budget and good presentation of clear take outs.

Jan Kisielewski Strategist AION BANK

Difference really does make a difference. Very interesting international projects. A good and experienced team of professionals. All this makes working with Difference sheer pleasure.

Łukasz Zieliński CEO CINT SYNO Poland

It has taken Difference just a few years to join the lead of market research companies in Poland, with the outgoing attitude, passion and involvement of all of its researchers. A daring blend of research techniques and products guarantees innovativeness which allows better understanding of consumers and problems faced by its Clients. For us everyday collaboration with Difference team is pure pleasure confirmed by carrying out numerous projects.

Rafał Sobczak CEO SOFT ARCHITECT

We have been working with Difference since 2017. Research projects carried out by Difference are always reliable and timely, with top quality of reports and conclusions.

Marcin Bełza Board of Management Director ONE ELEVEN

Difference reminds of peace and individualism, because it’s a team of experienced researchers who are super professional and trustworthy, what’s more, they are a good team of mature people nice to work with. Pleasant, peaceful, with confidence, in partnership – that’s what working with you feels like.

Mateusz Duś New Business Manager IQS

We have run a number of research and marketing projects with Difference. I am pleased to say that the projects are carried out on time, reliable and observing top quality standards. High quality of delivered takeouts has had a direct effect on our business decisions and actions taken.

Krzysztof Białkowski Marketing Director Red Bull

TEAM

We are a team of researchers and analysts with vast knowledge and an array of competences coming from our experience gained in large research agencies.

Ewa Biskup Consumer Insights Director

Supervises research processes and responsible for contacts with clients on qualitative research projects.

In research since 1998. She specializes in exploratory research regarding brand & category, concept tests and communication research.

Mariusz Rzanny Managing Partner

A sociologist, Over 30 years in market research.
He managed a team of over a dozen researchers in SMG/KRC, then Millward Brown, and for several years managed the Middle European part of the Euroqual, i.e. qualitative research network in Millward Brown. He conducted training in qualitative research for researchers in Romania, Greece Hungary, Turkey and Ukraine. A lecturer at Warsaw School of Economics teaching marketing research of a brand and studies on the luxury goods market.

He specializes in qualitative studies on brand and communication. His passion is searching for insights verifying brand strategies, testing brand communication mainly at the creation stage. He is keen on presenting what he discovers in research during workshops and brainstorming sessions.

Agnieszka Żółtowska Quantitative Director

Over 20 years of experience in market research. She studied Management and Economic Psychology. She has conducted several hundreds of B2C and B2B research projects. She has worked both for local and international clients from numerous sectors, including FMCG and services. Her main field of expertise are U&A studies, concept and product tests, and brand equity tests. She also specializes in data visualization.

In Difference responsible for quantitative studies, for the entire research process, starting from design and sales through implementation up to reporting. She also supervises research findings visualization processes, ensuring that the delivered information comes in the form meeting clients’ needs and is presented in both effective and attractive manner.

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Piotr Jakubowski Managing Partner

Supervising the quantitative research department.
Responsible for the research development and set up processes, analytical concepts, preparing research outcomes and contacts with clients.

A sociologist by education. Over 25 years in market research. He managed a team of researchers in SMG/KRC and Millward Brown, he started his research career at ARC. He has been conducting research projects for many years for T-Mobile, Carlsberg, Toyota, Red Bull, Pepsico, MDLZ, Nestle. Eurozet, Kross.

After hours, a keen badminton player – the fastest racket sport in the world.

Agnieszka Wyczółkowska-Baranowska Qualitative & Service Design Director

A psychologist with over a dozen years’ experience in qualitative studies.

Responsible both for qualitative studies and Service Design area, where she assists clients in designing good services.

She has conducted several hundreds of B2C and B2B research projects with the whole spectrum of methods (FGI/IDI, online studies, eye-tracking, ethnography, in store, co-creation workshops etc.). She has worked both for local and international clients from numerous industries, including FMCG, automotive, telecom and finance.

Before her career in market research she worked as a child therapist, which gives her the ability of attentive listening and reading people’s emotions.

Her hobby is observing trends by participating in conferences on design.

Magdalena Księżycka Senior Research Manager

Has huge experience in market research, gained in Kantar and Ipsos.
Has worked mainly for global Clients including FMCG leaders: Unilever, Nestle, Ferrero.
She received personal acknowledgement from Senior Vice President – CMI in Unilever.
An expert in communication and brand’s equity projects.
Master of Psychology (University of Warsaw) and Postgraduate PreMBA (University of Warsaw)
She likes listening to people, is curious of different perspectives and does not stop at the first impression.

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Justyna Łukawska Qualitative Coordinator

A graduate of the Institute of Sociology of the University of Warsaw and interior design at the Academy of Fine Arts in Łódź. Professionally associated with fieldwork for over 10 years. She has cooperated with a wide range of companies – from large corporations, through budgetary institutions, to small agencies. Thanks to extensive experience in the industry, hundreds of successfully completed projects and established relationships, she is able to quickly find optimal solutions for the implementation of each project.

After work, she creates interior designs, renovates old furniture and makes collages.

Maciej Karwowski Research & Development Director/ Science

A professor at the Institute of Psychology of the University of Wrocław. An expert in developing creativity and application of problem solving techniques. An author of over a dozen books and over a hundred of articles published in specialist press.

He teaches consumer psychology at Sorbonne in Paris, co-operating with the best global centres of studies on creativity, he is a trainer in aiding creative thinking.

He has 20 years of experience in market research – mainly in copy testing, use of modern technologies and research methods, applicating of advanced statistical methods in modelling of consumer choices.

Iza Dąbrowa Office Manager

Katarzyna Kukier Senior Research Manager

Kasia Kukier – an experienced quantitative researcher. She will prepare study set up, will see to its timely implementation and report findings ensuring they come in the right visual form.

Her fields of expertise include copy testing, studies on effectiveness of advertising campaigns, shopper studies and client satisfaction surveys.

Jerzy Maliszewski Data Solutions Specialist

Since XXth century in market research.

He specializes in data processing, testing logical coherence and error checking of datasets. He is a keen cyclist – both in everyday commuting and recreational biking.

Julia Mazurek Research Manager

Quantitative researcher, particularly involved in data visualization.
Student of the University of Warsaw. As part of Digital Sociology, she writes a thesis on societies of the future. Her tight mind is tempered by the anthropological eye.
She gained experience by conducting numerous studies (including for the University of Warsaw Library), as well as actively participating in the activities of the Chi Kwadrat Science Club throughout the entire period of studies.
She loves cooking and looks forward to Christmas every year 😊.

Join our team
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