Mariusz Rzanny

Partner, Qualitative Research

A sociologist with 25 years of experience in market research.
Mariusz managed a research team first at SMG/KRC, then at Millward Brown, and also managed the Central European section of Euroqual (MB’s qualitative network) for a few years. He has facilitated training sessions on qualitative research for researchers in Romania, Greece, Hungary, Turkey and Ukraine. A lecturer at the Warsaw School of Economics, teaching classes on brand-focused marketing research and the luxury goods market.

Mariusz specialises in qualitative research on brands and consumer communication. Passionate about searching for insights, verifying brand strategies, and studying brand communication, especially at early development stages, Mariusz likes sharing his research insights by facilitating workshops and brainstorming sessions.


Tel: +48 600 456 100  E-mail: mariusz.rzanny@makeadifference.com.pl