Difference - market research

The difference lies in doing things differently, more boldly and with commitment:

01

Making a better use of research tools by combining them innovatively.

02

Entering the process earlier and staying on longer, which means committing to your business, not just providing research.

03

Differentiating resources to ensure higher quality and faster turnaround in research.

04

Offering differentiated competencies within the team to address client needs in a comprehensive way.

05

Flexibility in operations by staying open to client needs and using meta-analysis.

Difference - something you can feel when working with us at all three stages:

BEFORE

We begin by studying the context of your project/ problem (a review of existing research, social media etc. to understand your category and brand)

DURING

We believe that by combining tools and methods and by and differentiating them we can help you to understand consumers better:

Engaging pre-tasks | Virtual ethnography | Co-creation | Bold recruitment

AFTER

It is crucial to learn from the completed research:
Once consumers have warmed up to the topic or problem, we collect their thoughts, then interview Clients on their conclusions and insights and present the results at brainstorming workshops.

U&A, segmentation, exploratory studies and ethnography.

Ethnography Shopper behaviour studies Promotions and pricing strategies

Qualitative and quantitative research on the potential of products and product concepts

Assistance in service innovation and streamlining to enhance usability and address customer needs

Brand propositions Brand equity Tracking studies

STORY SELECT – Research on advertising scripts
IMPACT TEST – Qualitative and quantitative research on advertising concepts and executions

Mariusz Rzanny

Partner, Qualitative Research

Mariusz Rzanny

Partner, Qualitative Research

Piotr Jakubowski

Partner, Quantitative Research

Piotr Jakubowski

Partner, Quantitative Research

Agnieszka Wyczółkowska-Baranowska

Qualitative Research & Service Design

Agnieszka Wyczółkowska-Baranowska

Qualitative Research & Service Design

Agnieszka Żółtowska-Kisielnicka

Quant & Data visualization

Agnieszka Żółtowska-Kisielnicka

Quant & Data visualization

Maciej Karwowski

Science

Maciej Karwowski

Science

Artur Sielicki

Data Solutions

Artur Sielicki

Data Solutions

DIFFERENCES ARE AND WILL CONTINUE TO BE

EVER MORE SIGNIFICANT.

WHY DIFFERENCE?

The difference lies in doing things differently, more boldly and with commitment:

01

02

03

04

05

WHY DIFFERENCE?

Difference - something you can feel when working with us at all three stages:

BEFORE

DURING

AFTER

WHAT WE DO?

TEAM

CLIENTS

JOB

Current job offers in Difference:

Quantitative Research Executive

CONTACT US