DIFFERENCES ARE AND WILL CONTINUE TO BE

EVER MORE SIGNIFICANT.

We are a research company that helps Clients to EXPLORE (humans and their needs),

UNDERSTAND (brands and their communication) and MAKE OPTIMAL BUSINESS DECISIONS

to develop differentiating proposals for brands, products and services.

WHY DIFFERENCE?

The difference lies in doing things differently, more boldly and with commitment:

01

Making a better use of research tools by combining them innovatively.

02

Entering the process earlier and staying on longer, which means committing to your business, not just providing research.

03

Differentiating resources to ensure higher quality and faster turnaround in research.

04

Offering differentiated competencies within the team to address client needs in a comprehensive way.

05

Flexibility in operations by staying open to client needs and using meta-analysis.

WHY DIFFERENCE?

Difference - something you can feel when working with us at all three stages:

BEFORE

We begin by studying the context of your project/ problem (a review of existing research, social media etc. to understand your category and brand)

DURING

We believe that by combining tools and methods and by and differentiating them we can help you to understand consumers better:
Engaging pre-tasks | Virtual ethnography | Co-creation | Bold recruitment

AFTER

It is crucial to learn from the completed research:
Once consumers have warmed up to the topic or problem, we collect their thoughts, then interview Clients on their conclusions and insights and present the results at brainstorming workshops.

WHAT WE DO?

Difeerence

U&A, segmentation, exploratory studies and ethnography.

Difeerence

Ethnography Shopper behaviour studies Promotions and pricing strategies

Difeerence

Qualitative and quantitative research on the potential of products and product concepts

Difeerence

Assistance in service innovation and streamlining to enhance usability and address customer needs

Difeerence

Brand propositions Brand equity Tracking studies

Difeerence

STORY SELECT – Research on advertising scripts
IMPACT TEST – Qualitative and quantitative research on advertising concepts and executions

TEAM

Mariusz Rzanny
Partner, Qualitative Research
Difeerence
Mariusz Rzanny
Partner, Qualitative Research
Piotr Jakubowski
Partner, Quantitative Research
Difeerence
Piotr Jakubowski
Partner, Quantitative Research
Agnieszka Wyczółkowska-Baranowska
Qualitative Research & Service Design
Difeerence
Agnieszka Wyczółkowska-Baranowska
Qualitative Research & Service Design
Agnieszka Żółtowska-Kisielnicka
Quant & Data visualization
Difeerence
Agnieszka Żółtowska-Kisielnicka
Quant & Data visualization
Maciej Karwowski
Science
Difeerence
Maciej Karwowski
Science
Artur Sielicki
Data Solutions
Difeerence
Artur Sielicki
Data Solutions

MEDICINE & PHARMACY

BANKING & INSURANCE

Difeerence

FMCG

Difeerence
Difeerence

NGOS

TV, RADIO, PRESS

CARS

TELECOMS & HOUSEHOLD EQUIPMENT

RETAIL

SPORT & ENTERTAINMENT

ADVERTISING, STRATEGY & CONSULTING

JOB

Current job offers in Difference:
Quantitative Research Executive

Before sending application please read our recruitment clause.

CONTACT US

Difference Sp. z o.o.
ul. Kossaka 11
01-576 Warszawa

+ 48 22 245 23 96

biuro@makeadifference.com.pl

NIP (taxpayer ID): 5272809764;
REGON (statistical ID): 367338246,
KRS (business registration no.): 0000679616
District Court for Warsaw,
12th Business Division of the National Court Register
Share capital: PLN 50,000.00





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