A professor at the Institute of Psychology, University of Wrocław. An expert in stimulating creativity and applying problem-solving techniques. He has authored more than ten books and over a hundred articles in specialist journals.
Maciej teaches consumer psychology at the Paris Sorbonne University, collaborates with the best global creativity research centres, and facilitates training sessions on stimulating creative thinking.
Maciej has over 15 years of experience in market research, primarily in copy testing, applying state-of-the-art technologies and research methods, and using advanced statistical methods to model consumer choices.
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